This site answers one question — which AI tool should do this piece of marketing work, and how do I actually use it. There are two ways to get that answer, and they are meant to be used together.
The two halves of the site
The guides cover one marketing job each: content and copywriting, SEO, social media, email, advertising, analytics, automation, image and video. Alongside them are shortlists for the two constraints most people start from — no budget at all and a small business budget — plus a walk-through of how to choose between tools and an honest look at what AI still does worse than a person.
The assistant is for when reading eight guides is more than the question deserves. It takes your situation in plain words and answers it: which tool fits, how to set it up, what to type into it, and — on a plan — the finished copy and images themselves.
Opening the assistant
The assistant sits on the front page, above the main guide. The box says Ask about any marketing task or tool… — type there and press Enter.
If you would rather not phrase a question, the four cards under the box open a conversation on their own: AI content and copywriting tools, AI advertising and ad-copy tools, AI analytics and reporting tools, AI SEO and social media tools.
Once a conversation is open the site is one click away: the Back button at the top left returns you to the page you came from, and the conversation is still there when you come back.
Making your first message count
The assistant answers what it is given. “What is the best AI tool?” gets a general list. “I run a two-person bakery, I need Instagram captions twice a week, and I can’t pay for anything yet” gets a shortlist you can act on this afternoon.
Four things are worth putting in the first message:
- what your business does, or a link to your site
- what you need produced — captions, ad copy, a content plan, a reply to a review
- how often you need it
- what you are willing to spend, including nothing
What is free
The first messages cost nothing and need no account and no card. Images and banners are the part that needs a paid plan; the current plans and prices are in the Pricing section of the product page.
Signing in is optional and does one thing: it syncs your conversations, so the same chats are there on your phone and your laptop. Without it a conversation lives in the browser you started it in.
Languages
Write to the assistant in any language and the answer comes back in that language — you do not switch anything first.
The site’s own pages exist in twenty languages; the switcher is in the header.
Check the answers before you act on them
Everything the assistant writes is generated by AI, and so is a good part of what the guides summarise. Prices, free-tier limits and feature lists of third-party tools change constantly and are the first thing to go stale.
Before you publish a text or pay for a subscription on the strength of an answer here, check the claim against the vendor’s own pricing page. The assistant is fast at narrowing eight options down to two; the final check is still yours.
Next
Working With the Assistant covers the part that decides the quality of everything after the first message — giving it your brand, attaching your own photos, and asking for revisions.