There is no trick phrasing and no secret keyword. The assistant is good at the job you describe and vague about the job you do not. Almost every disappointing answer comes from a question that could have been asked by anyone, about any business.
Say who you are before you say what you want
This is the single biggest difference between a useless answer and a good one.
“Write me an Instagram caption” could be for a law firm or a skate shop, so what comes back suits neither. “I run a small flower shop, mostly weddings, and I am posting a photo of a peony bouquet we made on Saturday” gets a caption you could publish as it is.
You do not need to write a brief. One or two sentences about what the business is and who buys from it is enough, and you only have to do it once per conversation — the assistant remembers it for the rest of the chat.
Ask for one thing at a time
A message that asks for a content plan, three ad variants and a reply to a bad review gets three mediocre answers instead of one good one.
Ask for the plan. Read it. Then ask for the ads. Each answer comes back sharper, and you can correct course between them instead of after everything.
Say what the result is for
Where it will be published changes everything about how it should be written. An email subject line, a Facebook ad headline and a shop-window sign are not the same sentence.
Add the destination — “for Instagram”, “for a Google ad”, “as a reply to a one-star review” — and you save yourself a round of rewriting.
Ask for the shape you want
If you need three options, say three. If it must fit in a caption, say so. If you want a plain list with no introduction, ask for that.
Useful things to specify: how many variants, how long, what tone, and whether you want the reasoning or just the text.
Do not start from a blank box
If you are not sure how to begin, the four cards under the message box open a conversation for you: content and copywriting tools, advertising and ad copy, analytics and reporting, SEO and social media. Pick the closest one and correct it from there — it is easier to redirect an answer than to write the perfect first question.
Keep one conversation per project
Everything you have told the assistant applies until you start a new chat. Your business, your tone, the campaign you are working on — it is all still in context, which is why the fifth answer in a conversation is usually better than the first.
Starting a fresh chat for every small question throws that away and makes you re-explain yourself each time. Keep one conversation per campaign or per project, and open a new one only when you genuinely change subject.
Write in your own language
Write in the language you think in. The answer comes back in that language, and you do not switch a setting first. If you need the result in a different language from the question, just say so — “answer in Spanish”.
Next
Once the assistant knows what you want, give it something to work from: Adding Your Own Materials.